Fitness Challenge Post-Launch Strategy (Pt. 3 of 3)

Fitness Challenge Post-Launch Strategy (Pt. 3 of 3)
Selling More Fitness Challenges as a Creator

Welcome back to part 3 of 3 in our educational series on Selling More Challenges as a Fitness Creator. If you missed either of our previous posts, you can go back and check out Part 1 of 5 on Pre-Launch Strategy or Part 2 of 5 on Launch Strategy.

Okay, so now you’ve launched & opened registration for your fitness challenge. What’s next?

A VERY common misconception is that the weeks & months after your launch matter less than your launch day.

This couldn’t be further from the truth.

The MOST important period in any fitness challenge lifecycle is the post-launch period.

Why? Because it is the longest period.

Pre-launch may be a couple weeks (or less). Launch day is just one day. But post-launch is infinite!

You'll almost assuredly be selling this challenge for 2 weeks leading up to the challenge start date (we recommend at least 15 full days of promotion).

And you could be selling this same challenge 3, 6, 12, or even 24 months later. (If you launch on Solin, we can automatically turn your challenge into a program after it starts so you can keep getting sign-ups for as long as you want. Or you can duplicate your challenge and re-run it again a few months later.)

And if your challenge is good, you will only be gaining amazing testimonials, client transformations, & word of mouth growth as time goes on. (P.s., our software will capture these for you - check your Promotions tab in your app).

The most successful creators on Solin sell 5x, 10x, even 20x as much in month 12 as they do in month 1.

If you do it right, your launch day sales will pale in comparison to your day 365 sales.

Now to get you excited, let’s do some quick math to show you the power of consistency and continuing to talk about your challenge post-launch.

For the calculations below, we’ll assume a $30 challenge (close to the average on Solin):

  • 5 sales/day x $30 = $150 / day x 365 days = $54,750 / year
  • 10 sales/day x $30 = $300 / day x 365 days = $109,500 / year
  • 25 sales/day x $30 = $750 / day x 365 days = $273,750 / year

And if you can bump that number up to 50 or 100 sales / day over time, you’ll be looking at $500,000 - $1,000,000+ / year!

This is the power of consistency. This is the power of the post-launch period.

If you simply talk about your challenge/program consistently for 12 months, you’ll be shocked at the results.

So, with that said – what makes good post-launch results?

To simplify, we’re going to focus on (you guessed it) our two key takeaways:

  1. Show Your Challenge's Value
  2. Be Consistent

1) Show Your Challenge's Value

It’s crucial that you show your audience the value of your challenge. What does this mean?

You can show the value of your challenge in many ways. Of course, you can do educational posts and share client transformations. But those work so well that they each deserve their own post. So we’ll cover those in detail in future articles.

For now, we’ll discuss some simpler things you can do before you even have transformations to showcase.

Showing your challenge's value is about telling a story to your audience.

Think about the last time you bought something online. Did you just buy it blindly? Or did you trust the seller?

If you trusted the seller, what made you trust the seller?

There are usually a few things that build trust as a seller:

  1. The seller is an expert & you trust their expertise
  2. The seller has given or shown you a sample, so you now trust the full product
  3. The seller has been recommended to you by a friend

The best part is – if you simply focus on 1 & 2 above, you’ll have a lot of people buying. And those people will do #3 for you!

Here are some specific ways to build trust & show value on your social platforms:

  1. Post educational content: post educational content that pins you as an expert. People want to buy & learn from the expert. We’ll do a whole separate article on this down the line.
  2. Transformations: share both client transformations & your own transformation. This shows that your challenge works. We’ll do a whole separate post on this down the line as well.
  3. Free workout: give away a free workout from your challenge on Instagram (do it as a swipeable carousel) or YouTube / Tik Tok. This subconsciously indicates how much value must be in the full challenge. Nobody would be willing to give away an entire free workout if there wasn’t a lot more value left for people who purchase.
  4. Screenshot from inside the platform: share screenshots or a screen-record of you scrolling inside the platform (this could be your community feed, workout videos, a day of workouts, a snippet of your e-book, or anything else). This builds trust around the quality of what’s on the inside.
  5. Post words of encouragement: are you doing any of the workouts from your challenge? Is your challenge community inspiring you? Tell your audience these things in your social media stories or posts. Tell your audience how proud you are of the hundreds (or thousands) of people doing your challenge.

Generating sales is all about building trust. And the best way to build trust is to showcase your challenge's value through your expertise (educational content & encouragement), samples (free workouts & screenshots), & case studies (transformations).

2) Be Consistent

Try to reference your challenge every day for the 15 days leading up to the start date. And after that - reference it 3x / week.

Or even better - keep up the daily references if you can! But if you can’t do that, it’s okay to settle for 3x / week.

Here’s an excerpt from Part 2 of this series. And it’s worth repeating because it is the single most important thing you can realize.

Spoiler alert: it doesn’t actually matter how much work you put into your challenge or how good it is - your audience only believes it’s as good as how much you talk about it.

If you reference it in every post, consistently discuss the value in your challenge, and share example workouts from your challenge on social - the perceived value of your challenge is high.

Subconsciously, your audience will believe that you put a TON of work into your challenge. And they’ll be much more likely to buy.

On the other hand, if you mention your challenge once on launch day and never talk about it again, your audience will think you just launched to try to make an extra buck.

How consistently you mention your challenge is an indication of how much time & effort you put into it.

Be consistent!

So tactically, how do we remain consistent? Here is a 3-step checklist:

  1. Captions: Add a simple phrase at the bottom of every caption on your social media platforms.
    1. It could be as simple as: "Reminder: 6-Week Booty Challenge in Bio."
    2. Of course, replace ‘6-Week Booty Challenge’ with the name of your challenge
    3. The post doesn’t need to have anything to do with your challenge; still include this phrase
  2. Link in bio: Make sure your challenge is one of the first 3 links in your bio.
    1. Remember: you are keeping most of the sales from your challenge. If you have affiliate deals where you only keep 10-20% of the revenue, you are better off having somebody purchase your challenge, where you keep a lot more.
  3. Stories: when you’re at the gym, throw up a story of yourself with a link to your challenge. When you’re eating a healthy meal, story it with a link to your challenge. Capture your natural, raw authentic self and slap on a link sticker to your challenge.

It’s about creating habits. If you need to set a reminder on your calendar to talk about your challenge, do it (seriously, go set a daily reminder on your phone right now!)

If you instill these habits, you will see the passive sales rolling in. And you will help hundreds, maybe thousands more people than you otherwise would.

In future articles, we’ll dive into more detail about specific types of content you can share to take things to the next level.

But in the meantime, don’t forget: (1) Show Your Challenge's Value, and – most importantly – (2) Stay Consistent!

Need help setting up a new challenge?

If you need help setting up a new challenge or selling more of an existing one, we’re happy to help!

Apply here and shoot us an email to with subject line: POST-LAUNCH for expedited review.