We Just Wrapped Up Our 2nd Ever Solin Showdown. Here’s What Happened 👇

We Just Wrapped Up Our 2nd Ever Solin Showdown. Here’s What Happened 👇
The Solin Showdown 2025 stats are here!

Last year, we launched our very first Solin Showdown, and it was a massive success.

So this year… we brought it back. Bigger and better.

In 2025, we ran our 2nd ever Showdown and invested more than ever before:

  • $90,000 in cash prizes (up from $50,000 last year)
  • Over $39,000 invested in Meta ads
  • Major upgrades in content shoots and platform infrastructure

Let’s just say... it worked.


What Went Down in the 2025 Showdown

This year’s numbers blew us away:

  • 42 creators participated
  • 31,562 total sign-ups (as of October 28, 2025)
  • 750+ average participants / challenge
  • 2.5 BILLION pounds lifted (yes, with a B, and we’re only 15 days in as of this article's release)
  • 116,500+ community posts and comments (and still climbing)

Did It Help?

Yes. Without a doubt.

Just like last year, many creators had their biggest challenge ever. And some numbers were flat-out wild:

  • One creator hit $165,000 in 30 days, about 47% higher than her best month ever before the Showdown (and we had multiple creators who topped even $165k)
  • 1 in 6 creators crossed $50,000 in under 30 days
  • Over half of participating creators did $20,000+ in 30 days

And this all happened in October, a month that used to be considered a slower time to launch.


The Last Week

We always see sales spike in the final week before a challenge starts.

And this Showdown was no different.

These are some of our favorite numbers, and they’re relevant for any challenge.

Check out our last week highlights below.

  • Creator 1: Went from $43,700 to $142,405 (3.26x increase)
  • Creator 2: $24,928 to $68,704 (2.76x)
  • Creator 3: $17,992 to $50,856 (2.83x)
  • Creator 4: $19,455 to $39,110 (2.01x)
  • Creator 5: $5,810 to $20,060 (3.96x)

A Huge Thank You

To every creator who participated, thank you.

To every challenger who signed up, thank you.

To every creator who launched a challenge, showed up for their community, and inspired people to move, thank you.

To every challenger who’s still showing up and inspiring others in the community to do the same, thank you.

And to every creator & challenger using Solin this year, we see you, and we’re grateful to be part of your journey.


What’s Next?

We have something even bigger than $90,000 coming for New Year’s 2026 👀

Stay tuned. We’re just getting started.

If you want to be considered for our New Year's 2026 event, or if you have ideas to make these events even better, we would love to hear from you.

Email us at creators@solinfitness.com to apply to be a part of our New Year’s 2026 event, and let’s keep building.

-Michael, Mathew, & the Solin Team