A Nutrition Update
We sent this message to the creator's on the platform...so we figured we would share it with the world as well.
Hey,
I am emailing today about something really exciting. But first, I want to say thank you to all of our creators for making these past few years so special. Over the past five years, we’ve worked really hard with all of you, the amazing creators on this platform, to help people be healthier. Together we’ve helped over 378,000 people. 2026 is the year we attempt to push that past 1,000,000.
Our bread and butter are fitness challenges. They are so effective and fun for consumers. In the age of AI, the communities that form around you, the creator, are awesome to see. Those communities are what separate challenges from a program somebody could get from chatGPT. Anybody or anything can write a program, but the real magic comes in motivating people to stick with it. To do it when they’re tired. That is what your communities offer that nobody else can.
One thing that we noticed early on was that nutrition was always a harder problem to solve. People have different macros, different preferences, different budgets. Unlike a workout program which can be the same across thousands of people, nutrition requires more personalization.
I started this business with my brother almost 7 years ago to help people. We didn’t shy away from the complexity of helping people with this problem. Mathew spent countless hours building the Solin Ultimate Nutrition Guide, an incredibly information dense 122-page PDF that has been purchased by 31,170 people to date. It gives you all the information you could need to solve nutrition yourself.
This has clearly worked. But with the rise of AI we noticed a big shift - AI calorie trackers (led by Cal AI) absolutely exploded. We realized that by making tracking easier, these apps were breaking down a huge barrier to the most basic part of any nutrition strategy. They were charting an easier path to solving nutrition.
The traction tells the story: Cal AI has been downloaded 10 million times since starting in April of 2024. It’s clear people are searching for these solutions.
We believe if customers want an app to track nutrition, they should do it in the same place as they track their workouts. They go together. This sentiment has been at least partially shared by other apps, as Jeff Nippard’s MacroFactor has recently released a workout app. Ladder, the popular workout app, has also released their own version of macro tracking.
That is why we’ve been building & testing a full stack nutrition solution since November of 2024. The goal, as always, is to help more people. We even enlisted some of our best creators & communities to test out the product. We’ve spent days, weeks, & months tweaking it, improving it, and putting as much value into the end product as possible.
We have spent thousands of hours and hundreds of thousands of dollars meticulously building this solution. That is why we are so excited to announce the public launch of our nutrition offering.
By subscribing, customers will get the best nutrition product on the market. Macro tracking, meal planning, and AI nutritionist insights all wrapped in our high energy & fun interface. Customers also get 20% cash back (fully funded by Solin) on any one time purchase of your products. Because you need the workouts with your nutrition. Our goal is to keep customers coming back to the app daily so they see better results and stick longer.
Our initial Prime experiment offering 20% cash back did exactly that. The average spend per person who had (or has) prime & purchased a creator’s product is 18.41% higher than those who never had Prime. This completely excluded Prime membership fees, which means you make more money when people subscribe to Prime. This is why we are really excited to take this to the next level and bundle nutrition with that offering.
When following your challenge & the nutrition guidance your customers will also get better results, get better transformations, and give better reviews. Which will help you build bigger challenges and bigger subscription apps. All without adding more to your plate.
We will be offering a free trial of this nutrition product to customers that sign up for March Madness with a simple 3 email flow. We will also be releasing to all customers a free Macro Calculator in the app, which will calculate their macros for them and optionally allow them to upgrade to track their macros directly within the app.
If you yourself would like to try the product, you can reply here and we will pass along a code for a free year. Given the fact there is not a revenue share setup for launch, we understand some of you may not want to have the Macro Calculator & upsell on the home tab for your customers. If that is the case, you can simply toggle it off in your studio at this link here: https://www.solin.stream/studio/home/profile/edit. If a person has only purchased a product from you, they will not be shown the Macro Calculator.
We always want to give you a choice. We built this company to help people. And we believe so strongly in this product and its capability to change lives.
We have updated our terms here to clearly lay out the nutrition offering. If you would be interested in us setting up a revenue share program, please reply to this email so we can gauge interest. We also may set up a free version that could be included with your challenges and/or subscriptions, so if you would be interested in that please reply to let us know.
We welcome any feedback you have on this as we work every day with you to make Solin the app that helps the most people in the world.
7 years has flown by…and I am excited for 7 more building with all of you!
Best,
Michael